serving customers at the ground
floor of a two-storey home…
It all began with a humble restaurant,
19
74
75
20
08
17
22
24
serving customers at the ground
floor of a two-storey home…
It all began with a humble restaurant,
19
74
75
20
08
17
22
24
serving customers at the ground
floor of a two-storey home…
It all began with a humble restaurant,
19
74
75
20
08
17
22
24
EQUIPPED WITH A
FAMILY'S TRASURED RECIPE
Handed down through generations, and a
simple dream to keep that flavor alive forever.
EQUIPPED WITH A
FAMILY'S TRASURED RECIPE
Handed down through generations, and a
simple dream to keep that flavor alive forever.
EQUIPPED WITH A
FAMILY'S TRASURED RECIPE
Handed down through generations, and a
simple dream to keep that flavor alive forever.
EQUIPPED WITH A
FAMILY'S TRASURED RECIPE
Handed down through generations, and a simple dream to keep that flavor alive forever.
EQUIPPED WITH
A FAMILY'S
TRASURED
RECIPE
Handed down through generations, and a
simple dream to keep that flavor alive forever.
FIVE DECADE HAS
PASSED SINCE THAT
DREAM TOOK SHAPE
FIVE DECADES HAS
PASSED SINCE THAT
DREAM TOOK SHAPE
FIVE DECADES AGO
SINCE THE DREAM
THAT
WAS GIVEN LEGS.
Looking back, its journey was not a short one after all.
Looking back, its journey was not
a short one after all.
Looking back, its journey was not
a short one after all.
AT THE AGE OF 50, SARIRASA GROUP HAS BIRTHED AND BECOME THE HOME OF A LOT OF BRANDS, EACH WITH THEIR OWN UNIQUE WAYS,
AT THE AGE OF 50, SARIRASA GROUP HAS BIRTHED AND BECOME THE HOME OF A LOT OF BRANDS, EACH WITH THEIR OWN UNIQUE WAYS,
AT THE AGE OF 50, SARIRASA GROUP HAS BIRTHED AND BECOME THE HOME OF A LOT OF BRANDS, EACH WITH THEIR OWN UNIQUE WAYS,
YET STILL FIGHTING FOR THE SAME GOAL—
YET STILL FIGHTING FOR THE SAME GOAL—
YET STILL FIGHTING FOR THE
SAME GOAL—
Sharing Stories About Rasa
Sharing Stories About Rasa
Sharing Stories About Rasa
FOR INDONESIA
FOR INDONESIA
FOR INDONESIA
IN AN AGE
SYMBOLIZED BY GOLD
IN AN AGE
SYMBOLIZED BY GOLD
IN AN AGE
SYMBOLIZED BY GOLD
Sarirasa Group aims to proclaim those flavours
more loudly, widely, so the flavours of nusantara can be
savored to the ends of the earth.
Sarirasa Group aims to proclaim those flavours
more loudly, widely, so the flavours of nusantara can be
savored to the ends of the earth.
Sarirasa Group aims to proclaim those flavours
more loudly, widely, so the flavours of nusantara can be
savored to the ends of the earth.
PRESERVE
Preserving every recipe and cultural heritage and ensuring that not a single flavor is lost, while also taking care of our homeland that has nurtured us through every contour of its land.
PRESERVE
Preserving every recipe and cultural heritage and ensuring that not a single flavor is lost, while also taking care of our homeland that has nurtured us through every contour of its land.
ELEVATE
Improving cultural tradition by giving it a breath of innovation, not to subside its sacredness, but to elevate it—enhancing its beauty and deepening its significance.
ELEVATE
Improving cultural tradition by giving it a breath of innovation, not to subside its sacredness, but to elevate it—enhancing its beauty and deepening its significance.
PROMOTE
Relentlessly and endlessly sharing stories, providing warmth, and showcasing love for the delight of each flavor, the beauty of each culture, and how deserving they are to be known by every soul in the world.
PROMOTE
Relentlessly and endlessly sharing stories, providing warmth, and showcasing love for the delight of each flavor, the beauty of each culture, and how deserving they are to be known by every soul in the world.
PRESERVE
Preserving every recipe and cultural heritage and ensuring that not a single flavor is lost, while also taking care of our homeland that has nurtured us through every contour of its land.
PRESERVE
Preserving every recipe and cultural heritage and ensuring that not a single flavor is lost, while also taking care of our homeland that has nurtured us through every contour of its land.
ELEVATE
Improving cultural tradition by giving it a breath of innovation, not to subside its sacredness, but to elevate it—enhancing its beauty and deepening its significance.
ELEVATE
Improving cultural tradition by giving it a breath of innovation, not to subside its sacredness, but to elevate it—enhancing its beauty and deepening its significance.
PROMOTE
Relentlessly and endlessly sharing stories, providing warmth, and showcasing love for the delight of each flavor, the beauty of each culture, and how deserving they are to be known by every soul in the world.
PROMOTE
Relentlessly and endlessly sharing stories, providing warmth, and showcasing love for the delight of each flavor, the beauty of each culture, and how deserving they are to be known by every soul in the world.
JULY 2024
JULY 2024
JULY 2024
To celebrate
the milestone of Sarirasa Group's 50th anniversary,
cultural events were held in
Jakarta,
the place
where it all started.
As a celebration
gratitude, awe,
and
glee for
everything
that has been
has yet to be, and will be achieved together.
To celebrate
To celebrate
To celebrate
the milestone
the milestone
the milestone
of Sarirasa Group's
of Sarirasa Group's 50th anniversary,
50th anniversary,
50th anniversary,
50th anniversary,
cultural events
cultural events
cultural events
held in
held in
Jakarta,
Jakarta,
Jakarta,
the place
the place
the place
where it all started.
mana
where it all started.
As a celebration
As a celebration
As a celebration
of gratitude, awe,
of gratitude, awe,
of gratitude, awe,
and
and
and
glee for
glee for
everything
everything
everything
that has been
that has been
that has been
has yet to be, and will be achieved
has yet to be, and will be achieved
together.
together.
together.
That night, Senayan was illuminated—
by the gleaming lights and every joyful heart.
That night, Senayan was illuminated— by the gleaming lights and every joyful heart.
That night, Senayan was illuminated— by the gleaming lights and every joyful heart.
AUGUST 2024
AUGUST 2024
AUGUST 2024
After the festive performance,
After the festive performance,
After the festive performance,
the series of celebrations
the series of celebrations
the series of celebrations
continued with
continued with
continued with
an art exhibition
an art exhibition
an art exhibition
that unites
that unites
that unites
cuisine, nature,
cuisine, nature,
cuisine, nature,
and
and
and
culture.
culture.
culture.
"After all this time we have learned and gained inspiration, now it is time for us to share inspiration."
"After all this time we have learned and gained inspiration, now it is time for us to share inspiration."
"After all this time we have learned and gained inspiration, now it is time for us to share inspiration."
Benny Hadisurjo, CEO of Sarirasa Group
Benny Hadisurjo, CEO of Sarirasa Group
“After learning and being inspired for such a long time,
now is the time for us to share and inspire.”
Benny Hadisurjo, CEO of Sarirasa Group
AN ART INSTALLATION,
AN ART INSTALLATION,
AN ART INSTALLATION,
NOT ONLY
NOT ONLY
NOT ONLY
SHOWCASING
SHOWCASING
SHOWCASING
BEAUTY
BEAUTY
BEAUTY
BUT ALSO
BUT ALSO
BUT ALSO
MEANING, STORIES AND EMOTION
MEANING, STORIES AND EMOTION
MEANING, STORIES AND EMOTION
EMBEDDED IN
EMBEDDED IN
EMBEDDED IN
EVERY STROKE AND INTRICATE DETAIL
EVERY STROKE AND INTRICATE DETAIL
EVERY STROKE AND INTRICATE DETAIL
PUBLIC FIGURES
SPEAKERS
KEMBANG SECANG MATARAM
A story of nature, cuisine, and culture by Sarirasa which is embodied through secang wood. Secang was chosen because Sarirasa has extensively utilized it in our herbal drink menus. This art installation takes the form of a pair of giant bedhaya dancers crafted from sappanwood fiber and adorned with dodot batik costumes. The costumes are colored using natural dyes made from sappanwood and tingi. The dancers' samparan transforms like an arrangement of flowers, culminating in a hearth containing sappan-infused wedang, a traditional Javanese drink for visitors to enjoy.
PUBLIC FIGURES
SPEAKERS
KEMBANG SECANG MATARAM
A story of nature, cuisine, and culture by Sarirasa which is embodied through secang wood. Secang was chosen because Sarirasa has extensively utilized it in our herbal drink menus. This art installation takes the form of a pair of giant bedhaya dancers crafted from sappanwood fiber and adorned with dodot batik costumes. The costumes are colored using natural dyes made from sappanwood and tingi. The dancers' samparan transforms like an arrangement of flowers, culminating in a hearth containing sappan-infused wedang, a traditional Javanese drink for visitors to enjoy.
PUBLIC FIGURES
SPEAKERS
KEMBANG SECANG MATARAM
A story of nature, cuisine, and culture by Sarirasa which is embodied through secang wood. Secang was chosen because Sarirasa has extensively utilized it in our herbal drink menus. This art installation takes the form of a pair of giant bedhaya dancers crafted from sappanwood fiber and adorned with dodot batik costumes. The costumes are colored using natural dyes made from sappanwood and tingi. The dancers' samparan transforms like an arrangement of flowers, culminating in a hearth containing sappan-infused wedang, a traditional Javanese drink for visitors to enjoy.
WATCH THE
RECAP
WATCH THE
RECAP
WATCH THE
RECAP
INVITING EVERY SOUL THAT STOPS BY TO REACQUAINT THEMSELVES
INVITING EVERY SOUL THAT STOPS BY TO REACQUAINT THEMSELVES
INVITING EVERY SOUL THAT STOPS BY TO REACQUAINT THEMSELVES
with the culture of this great nation, through the most warm and beautiful way amidst a world that glorify modernization.
with the culture of this great nation, through the most warm and beautiful way amidst a world that glorify modernization.
with the culture of this great nation,
through the most warm and beautiful way amidst a world that glorify
modernization.
The number fifty
is not the end
of the journey, nor is it
a mark of satisfaction.
Instead, it is a starting
line of a multitude of
new dreams ready to be
given wings.
The number fifty
is not the end of the journey, nor is it a mark
of satisfaction.
Instead, it is
a starting line of a multitude of new dreams
ready to be given wings.
The number fifty
is not the end of the journey, nor is it a mark
of satisfaction.
Instead, it is
a starting line of a multitude of new dreams
ready to be given wings.
SARIRASA GROUP
SARIRASA GROUP
SARIRASA GROUP
IS NOW
IS NOW
IS NOW
READY TO INTRODUCE
READY TO INTRODUCE
READY TO INTRODUCE
THE LUSCIOUS FLAVOURS OF NUSANTARA
THE LUSCIOUS FLAVOURS OF NUSANTARA
THE LUSCIOUS FLAVOURS OF NUSANTARA
TO THE "BLUE CONTINENT"
TO THE "BLUE CONTINENT"
TO THE "BLUE CONTINENT"
FAR FAR AWAY
FAR FAR AWAY
FAR FAR AWAY
Because the warmth and love in each beloved flavor rightly deserve to
be known by all the nations.
Choose language you want, and explore our stories!
English
Indonesia
Choose language you want, and explore our stories!
English
Indonesia
Choose language you want, and explore our stories!
EN
ID